There’s enough marketing going on out there – and guides and resources with vague information it can be challenging to figure out what is going to work for your business or brand. Maybe you’re thinking “I don’t have a luxury product or brand, so why would I need luxury marketing tips?” Well, my dear friend, sometimes, you need to go outside your bubble to create something new and exciting.
Luxury marketing is unique because it targets a very specific type of audience, however, everyone wants a little luxury. Even if they can’t afford it. Admit it, you’d take a Bently if someone walked up and handed you the keys. So taking some of the basic luxury marketing concepts and applying them to your own marketing strategy can really go a long way.
A few luxury marketing tips you need to add to your marketing strategy:
Create an amazing user experience.
From the first time someone interacts with your brand or business, they should be delighted, engaged and your content/brand should keep them curious. Have a site that loads fast and directs the user easily where they want to go – that’s how you create an amazing user experience.
Quality over quantity
I know you’ve heard it before, but pushing out content just to say you did it, or posting to social media to check off a box isn’t going to get you where you want to go. Have a purpose in everything you do and make it good. Really good. Every piece of content you create or share should be something that you’d want to read and engage with yourself.
Pay attention to the details
One of the things that separate luxury marketing from other types of marketing is the attention to detail they have in every interaction and piece of content. You know you’re buying quality, dependability, and something they can’t get anywhere else.
You don’t have to be really unique, but just different enough that it makes sense. Your own voice, your own style, and your marketing can focus on what’s uniquely you.