Blogger Collaboration Will Make You A Better Blogger With Little Effort

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Blogger collaboration is essential to growing your blog and it’s often underutilized.

When is the last time you worked with another blogger in some way?  Maybe you swapped guest posts or promoted a contest together? Or maybe you haven’t collaborated in a while? Or ever?

Today we’re talking about blogger collaboration because so often I see it talked about in Facebook groups or other places online but it doesn’t happen nearly as much as you might think.

A few of the Facebook groups for bloggers have a “collaboration day” where you can post how you’re looking to work with another blogger.

One group, in particular, is dedicated to allowing people to post that they are “In Search Of” often labeled “ISO” other posts to link to for a list post or roundup that they are creating.  Other than that, I don’t see much out there in the way of collaboration opportunities.

There are so many phenomenal reasons to get in on blogger collaboration! Don’t believe me? Let’s go through a few reasons now.

GROW YOUR NETWORK

Just like when you’re in sales or searching for a job, a key ingredient to being successful is growing your network.  It’s the same idea when you collaborate with other bloggers.  There are benefits to knowing and befriending other bloggers and one of the biggest for most of us is that they “get it.” So many of us have people in our lives that don’t understand what we do as bloggers and that can be so frustrating.  When you build relationships with bloggers, you know they get it and can talk about blogging without worry.

GAIN EXPOSURE

So you’re guest blogging on another blog that has a similar audience.  I mean, why else would your content be there?  You should only be choosing similar blogs or at least blogs that cover the same topics as you do.  What I mean is, if you’re a travel blogger,  your probably not going to guest post on a DIY/Craft blog, am I right?

You’re reaching a new audience that has the potential to be really interested in what you have to say, and in reality, will be pretty darn interested in you and your blog.  Which means awesome exposure for you all thanks to blogger collaboration.

INCREASE YOUR AUTHORITY

We talked about becoming an authority in your niche, and this is just another way to do that.  When you’re published on another blog or online platform, those people viewing your content already have trust in the blog they are visiting and that blog is saying you know your stuff too.  Not to mention your content will speak for itself.

 BUILD YOUR BRAND

Having your brand in place before you start collaborating is important.  You should have your elevator pitch, your logo, everything in place so that when you have a guest post or some type of collaboration you’re able to reflect your brand within that collaboration.  If your brand focuses largely on images, make sure that whatever images are used align with your brand.  If you’re including a bio on a guest post, remember to include all or part of your elevator pitch.

CREATE A MUTUALLY BENEFICIAL PARTNERSHIP

While you may think that you’re getting all the goodies out of guest posting or other collaborations, the truth is you’re helping the other blogger out too.

Whatever blogger collaboration it might be, you’re allowing that blogger to share awesome content that came from you in one way or another and that makes their lives easier too.

BREAK THROUGH BARRIERS

Sometimes all we need to do as bloggers is catch a break.  And one of the best ways to do that is through collaboration. Like we discussed above, getting exposure to different audiences has an impact, but you may find yourself collaborating with a blogger that has far greater reach than you do, which allows you to quickly and (nearly) effortlessly bash those barriers that have been holding you back for one reason or another.

MORE CONTENT, BETTER QUALITY

It’s just like working on a project with a team.  No matter how much we don’t want to admit it, the more people involved, the more that gets done. We are only one person with limited time.  So, for example, if you’re creating a list of DIY crafts to do with young children, how long do you think it would take you to come up with 15 or maybe only 7 crafts? Now how long would that same amount take you if you had 6 or 14 other bloggers allowing you to share one of their crafts?

(Psst! The answer is FAR less time.)

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38 thoughts on “Blogger Collaboration Will Make You A Better Blogger With Little Effort”

  1. I 100% agree! Collaboration is a good way to meet people that are interested in the same topic, share ideas and maybe even create projects together. Since I am a new blogger, I am just starting with collaboration as well, but I already joined a couple of bloggers groups on facebook and i am making sure to communicate with bloggers of the same niche on instagram.

  2. Thank you for this article!
    Do you have any tips on approaching other bloggers? I feel like a lot of the time people are more interested in getting more traffic than actually getting to know other bloggers.

  3. I’m so glad I came across your post. Someone just suggested that I start collaborating with other bloggers and I was trying to figure out how it works. This makes so much sense now!

  4. These are great tips! I recently did a collaboration with a small shop owner and the benefit was mutual- the absolute best type of collaboration! And to further the partnership we continue to support each other with no strings attached! Just a mama helping out a mama! I love this community of women, bloggers, and Mamas!

    • Hmm, that’s a great question! Honestly, I don’t think you need a certain number. If you’re looking to collaborate with brands, they may have more specific requirements. That being said, if you’re looking to collaborate with other bloggers, my opinion is that you can’t start too soon. No matter what, you’re helping one another. If your following is small, that’s OK! You’re working on growing it and you’ll reach people that your blogging buddy won’t. That’s the beauty of it. 🙂

  5. I’m trying to plan out my very first collaboration piece right now! This very encouraging and I am super excited to do more and more in the future! Thanks for sharing <3

  6. Collaborating with other bloggers is by far one of my most favourite parts of blogging. I love teaming up with my fellow bloggers to work on projects together and help one another grow. It’s had a really positive effect on my own blog and I’ve made some great blogging friends as a result too. I’ve also learnt a lot from those who are further ahead than me!

  7. I have been thinking about collaborating with other bloggers soon! I think, for me, it’s hard to find like-minded people because I’m so loud and ‘out there’ about dating. I don’t know if some people are as comfortable to shout it in the same manner. I love all the reasons you listed…and they’re only the beginning. I’ve made some AWESOME friends from blogging and I think collaborating would only extend that circle!

    xo, Victoria

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